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Quick question: what is the first impression that you would like customers to have of your business?

Is it a luxury store where they can come and invest in the finer things in life? Is it an affordable store that offers quality products for all? Or is your business, perhaps, a one-stop shop for all home essentials?

A great retail display should answer such questions and impress potential customers enough to make them walk into your store and spend money. Of course, in most cases, this is easier said than done because it takes a creative effort to create such an impactful retail display.

But don’t throw in the proverbial towel just yet. Here are some innovative ideas to guide and help you come up with a game-changing retail display that will take your business to the next level.

Choose a Suitable Retail Display Theme

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A retail display theme is the valuable first impression that introduces your business to your customers. 

For example, if you run a wine bar, your ideal retail display ought to include either wine displays or decorative elements that pay homage to wine regions and culture. This way when customers walk by, the storefront display will make them curious enough to want to come in. When they walk in, the interior design should also continue the same theme and give them a more immersive experience; thereby enticing them to stay and spend.

In other words, choose and use a theme to give customers a teaser of what your business or brand is all about. It will draw them in and give you a better chance of making a sale.

Create an Experience

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The secret here is to imagine how customers feel when they encounter your retail displays and then troubleshoot any challenges. 

For example, you can start by ensuring that your retail shelving is not too high so that customers can easily see and access products. Such a simple convenience can be the difference between you making a sale or missing out on one.

Additionally, it is beneficial to both you and your customers if you create an experiential store layout. This is a type of layout where you organize products and other display fixtures in a way that encourages customers to see and explore more products.

Supermarkets, for example, have frozen and beverage product sections at the back. This is probably safer but it also makes shoppers walk down different aisles and get enticed to pick other items. Such impulse or incidental buys boost sales and profitability by a fair margin. 

Consider an Artistic Approach

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A great retail display ought to draw attention or arouse the curiosity of a potential customer. Artistic merchandise display ideas can help you achieve both of these goals.

Consider using mannequins, for example. They embody the human form and make it easy to display clothing and other accessories in an artistic and impactful way. More so now that there are different types of mannequins such as realistic mannequins, sports mannequins, and much more.

Invest in Custom Store Fixtures or Retail Displays

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Custom retail displays are tailor-made to fit your business premises and the unique display requirements of your business. They are thus a much better choice compared to off-the-shelf racks or shelves which may not properly fit in the floorspace you have.

More importantly, the customization process allows you to choose colors, dimensions, and display accessories that match your chosen theme. Most top retail display manufacturers also provide design assistance services that can help you perfect your display ideas.

Use LCD Screens

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The beauty of using LCD screens as a retail display is that they are interactive. They, therefore, easily draw the attention of anyone walking past them. 

However, beyond the attention, LCD screens allow you to tell a story. This is quite important and effective because storytelling goes beyond just showcasing a product. It gives you a chance to truly connect with your target customers. You can tell them what you offer, why it matters, why you are the right business to buy from, or even highlight discounts.

Further, LCD screen retail displays are ideal for service businesses that do not offer tangible goods, like spas or tour companies. You can also use them to complement other types of retail displays (more on this below).

Choose Flexible Retail Display Fixtures

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Retail display fixtures that you can reconfigure make it easier to put together creative store displays.

For instance, portable gondolas allow you to reorganize your store any time that you need to. Removable or rearrangeable gondola shelving is similarly a plus as it enables you to execute different display design ideas.

It may also be a good idea to invest in useful add-ons like freestanding displays or gondola endcaps. 

You can use freestanding displays to showcase products in between gondola aisles. The end caps, on the other hand, are more versatile. You can place them at the ends of the gondolas to display products that you want to gain attention or you can use them in the same way as freestanding displays.

Such flexibility enables you to keep your retail displays fresh and appealing. They equally make it easy to showcase different products that may require different types of displays.

Use Creative Product Positioning

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Proper product positioning is vital in creating a winning retail display. It can help you achieve different goals such as:

• Showcasing and enticing shoppers to try new products
• Drawing attention to products on sale
• Highlighting favorite products that most customers are keen to buy

The key here is to position such products in prime areas of the store where they can get maximum visibility. You can place them in the storefront display if you have one or near checkouts where all customers are bound to see them. 

Alternatively, you can use creative retail display ideas like loading a freestanding display with a specific product that you want shoppers to notice. This approach makes the product stand out as it is not competing for visibility with other items on the shelves.

Use Signage and Informative Displays

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There are lots of products in the market and each promises to be better than the next. This can overwhelm customers or make them averse to buying another ‘magic’ product.

However, when you use proper signage and informative displays to help customers understand a product better, it becomes a win-win. Shoppers may become more inclined to pay attention to the product, buy it, or even recommend it to a friend. 

Using electronic signage and LCD screens is a great way to implement these retail display ideas. They are both attention-grabbing and it is easy to load up a screen with the information that shoppers may need for different products.

Use Interactive Solutions

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Interactive product displays are designed to tempt customers to sample a product or check it out more than they typically would.

Makeup stores and perfume shops, for example, have mastered this art by offering testers and samples. Tech stores are equally taking up these product display ideas by allowing customers to test-run sample gadgets and experience their features first-hand.

Such interactive experiences give customers a chance to get a true feel of a product. As a result, they may be more inclined to buy it because it is now demystified and they recognize its benefits.

Explore Cross-marketing

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Cross-marketing showcases different items in your store that complement each other and are thus, ideally, worth buying together. 

Case in point, if you run a liquor store or a supermarket, you can create a bar display where you showcase different beverages and their respective glasses. You can also pair products like wine with corkscrews.

Cross-marketing may require some creativity to pull off because most of the products (although complementary) are not usually arranged together. Consider using creative display ideas like:

• Using a tableau d'affichage to showcase cross-marketing items.
• Using a versatile display solution like a mannequin where you can showcase different clothing items and accessories at once.
• Placing cross-matched products on socles d'affichage.

Set the Mood with Colors and Textures

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As we mentioned above, retail displays are all about making an irresistible impression. Colors and textures can be an outstanding way to make that mark. They significantly impact shoppers’ emotions and, consequently, influence their interest and spending.

Let’s break that down for better context.

In your general retail display design, strive to use colors and textures to set the general mood of your store. Vibrant colors, for instance, create an upbeat and cheerful atmosphere. Pastels and soft neutral shades, on the other hand, create a calm inviting ambiance that a variety of customers may enjoy.

For product displays, consider using contrasting colors to make products stand out. A blue display plinth showcasing yellow products, for example, creates a vibrant ensemble that draws the eye. Color charts can help you get this right with whatever colors you are working with. 

As for texture, you can introduce it by using:

• Textures paints
• Textured finishes on floors, displays shelves, and other surfaces
• Accessoires d'affichage draped in elegant fabric e.g velvet jewelry holders

Light it Up

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Great lighting is the Midas touch of retail displays. It:

• Draws the attention of shoppers
• Helps customers get a better look at products
• Creates a highlight effect on showcase products e.g jewelry
• Sets different moods as desired

Better still, lighting is dynamic and flexible. You can use different colors of light and brightness levels to accentuate various retail displays. 

Lighting is also applicable to all kinds of retail display ideas. You can successfully incorporate it into fashion displays, tech, or even creative grocery store displays, and much more.

Embrace Seasonal and Holiday Themes

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Integrating seasonal and holiday themes into your retail displays is a fun way to interact with your target market. 

On one hand, the decorations will likely attract customers. However, they also make your business feel interactive and part of the community which further endears your brand to consumers.

So, whether it is summer, spring, Christmas, or Valentine’s Day, try and add elements of these seasons to your store displays. Contrary to common belief, it doesn’t have to cost too much. You can use affordable solutions like wallpaper or Christmas lights and still pull off remarkable retail display ideas on a budget.

Aim for Inclusivity

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Modern consumer research shows that customers value brands that make them feel seen, valued, and heard. You can do this by choosing inclusive product display ideas.

Most apparel stores around the world now, for example, use mannequins of different skin tones and body shapes. This is a simple yet impactful display of inclusivity because it shows that the store has the needs of different customers in mind.

Similarly, if you run a store in a diverse market, consider having displays or signage in different languages. Airposf stores are an apt example of how to execute this well such that more customers have an easier time shopping at your store.

Prioritize Order and Visibility

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Poor product arrangement limits visibility and makes it hard for customers to:

• Find the products they need
• Discover new products
• Have a pleasant shopping experience

Subsequently, aside from just positioning products correctly, strive to arrange every display shelf, rack, table, or wall display in an orderly way. 

Plan your creative store displays in a way that ensures each product will have ample space. If you are pressed for space, use innovative solutions like check-out displays, display baskets, or présentoirs muraux to maximize the space you have. Such diverse display methods can also make your display more interesting and appealing.

Conclusion

Today’s consumer market is more vibrant and competitive than ever before. Investing in quality and creative product display ideas is, therefore, vital because it is such factors that give your business that extra competitive edge. 

Fortunately, you now have stellar ideas to get you on the right track. We look forward to seeing the brilliant retail displays that you will come up with for your ventures.

Transform Your Retail Displays with iYubo

Every business is unique and deserves retail display solutions that elevate its products and brand. At iYubo, we offer a wide array of custom retail display solutions. We take the time to understand your business and its display requirements then work with you to develop tasteful merchandise displays. Our production facilities are equally well-equipped to bring all innovative display concepts to reality. Contactez-nous for a consultation at any time and let us breathe new life into your business.