Tile shopping is often an exciting but daunting process for most shoppers. On one hand, the abundance of options makes it a fun exploration. Yet, on the other hand, facing so many tile options can also become overwhelming. Especially if they are not displayed in an orderly way.
Choosing an orderly and customer-friendly tile display for your store is, therefore, a major key to making your business thrive.
Not sure where to start? Well, you are in luck. Here are some fresh tile display ideas that will certainly add a magic touch to your business.
Lead by Example
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One of the most effective approaches to any retail display is to create an immersive experience.
In this case, you can achieve this goal by tiling sections of your store in an exemplary and eye-catching way. It creates a sort of practical display that helps customers envision how various tiles can look in the homes or business spaces that they plan to tile.
The floor of your store is a great canvas for this type of display because it will not compete with the tile displays at eye level. It remains an interesting little surprise that customers only notice when they look down but it makes an impactful impression nonetheless.
Choose strategic sections of your store where you can implement this display idea. A few standout sections will have more of an impact than an endless series of tiles.
Invest in Custom Tile Display Racks
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Tile display racks enable you to showcase a variety of tiles at shoppers’ eye level. They position tiles in an accessible way too where shoppers can touch them to feel their different textures or get up close to see patterns better.
Another benefit of tile display racks is that they make it possible to display lots of different tiles in an orderly way. It saves you space and creates a better shopping experience for customers.
Plus, you can display different tile collections on different racks to give each collection enough visibility. This also allows customers to compare options without feeling overwhelmed which may not be the case if you have one big endless display for all tiles.
Custom tile display racks are a great option to explore because you get to choose the best shape and size of racks for your store. The customization process equally allows you to select details such as whether the tiles will be displayed vertically or in a stylish slanted position.
Capitalize on Wall Displays
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The walls in a tile store are a great medium for displaying kitchen and bathroom tiles. All you need is a wall-mounted rack that holds the tiles flat against the wall. Such a rack creates a realistic display that looks as though the tiles are affixed to the wall.
The benefit of this type of display is that it helps shoppers have a vivid sense of how different tiles would look on their walls. They, in turn, are likely to have an easier time identifying the best tiles for their projects.
Further, wall-mounted displays work quite well for large tiles that may not fit on free-standing display racks. They are also more convenient than affixing tiles to a wall because you can easily remove and replace the tiles on a wall-mounted tile rack when you want to showcase new tile designs.
Create Vignette Displays
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A vignette display is a real-life example of how a selection of tiles would look when they are installed.
For example, if you need to market bathroom tiles, you can create a small shower area with makeshift tiled walls and a showerhead. This is another way to create an immersive experience. The customers do not have to imagine what certain tiles will look like because the vignette display allows them to see and feel the beauty of the tiles in real-time.
Custom wall tile racks can help you achieve this type of display easily and cost-effectively. The racks can be tailor-made to create a vertical display like a wall. Each rack can then have slots where you can slide in tiles to create a tile wall display.
Embrace Interactive Displays
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Interactive tile displays enable shoppers to either:
- Learn more about the tiles on display
- View sample images of how various tiles look after installation
- Get ideas of the different ways that tiles can be installed
Interactive screens are an effective and fun way to create this type of display. These are screens that work in the same way that smartphones or tablets do. Customers can tap on different options on the screen to either get information or virtual images of the tiles they are considering.
The upside to this type of display is that you can use it alongside typical displays like tile racks. They make a great impression on customers and go a long way in helping them make well-informed decisions.
Create Display Zones for Order
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Creating display zones is simply planning the layout of your store such that different areas are dedicated to specific types of tiles.
For example, you can have separate designated sections for floor tiles, kitchen tiles, bathroom tiles, and decorative tiles. You can then arrange each zone strategically such that it is easy to find different sizes, colors, patterns, and textures of tiles.
Such an orderly layout makes it easier for shoppers to find the tiles they need. It also creates a harmonious atmosphere in the store because all the tile displays are not just haphazardly lumped together in one section.
Tile racks and free-standing display stands would certainly come in handy when creating such a layout. Adding visible signage to guide customers through the layout would be ideal as well.
Get Creative with Patterns
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Tile displays can get monotonous and boring which is one of the key reasons why customers may feel confused. Such drawbacks may make it difficult for you to make higher sales.
Creating unusual but interesting tile display patterns can help you avoid such monotony. Try and achieve unique patterns by:
- Juxtaposing racks of dull-colored tiles against racks of bright-colored tiles. The contrast makes each rack of tiles stand out more.
- Arranging tiles in different dynamic formations. For example, if one row of tiles is arranged in a vertical display, you can opt to slant the next row of tiles diagonally.
- Using different sizes and shapes of display racks. The differences in the racks create a more interesting display compared to identical racks that all blend into each other.
Consider Movable Tile Racks
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Consider installing rotating tile racks or tile racks that customers can glide across to reveal other tiles. The mobility of such racks creates an interactive experience that keeps customers engaged.
However, beyond that, a rotating tile rack can make it easier for customers to compare different tile designs. They can slowly browse through the options as they move the rack and pick out the samples that interest them.
Better still, movable racks are a great solution if you have limited space and need to make the most of it. They can hold a substantial number of tiles but still deliver the interesting interactive appeal that a good display should provide.
Accentuate Displays with Tasteful Lighting
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Tasteful lighting accentuates the beauty and detail on most tiles. This is essential because the goal of a good display is to help potential buyers appreciate the quality of the items on display and entice them to buy.
One way to execute this display idea is to order custom tile display racks pre-fitted with lighting. It is a convenient solution because the lighting comes pre-installed and well-positioned for maximum effect. You can also test different types of lighting against different tiles during the customization process. This will help you pick the best shade and intensity of lighting.
Include Informative Labels
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Providing adequate information is a vital part of creating a good customer experience. It enables customers to accurately identify the tiles that they may be interested in and increases your chances of making a sale.
Some of the key details worth including on a tile display label include:
- Color details
- The available size options for that specific tile
- The material used to make the tile
- Price
Conclusion
Niche and technical products, like tiles, can be challenging to shop for if one is not a building or interior design expert. This can, in turn, keep sales in your tile store low and unrewarding. In contrast, using customer-friendly displays that make selecting tiles less technical can make your tile business the go-to store for tiling experts and DIY shoppers of all kinds.
So, when you are ready to transform your store to achieve its true potential, pick your favorite tile display ideas and reach out to us. You can rely on us to deliver all the custom tile display solutions you need to make your vision a reality.
